There is no doubt that modern day technology has impacted many businesses. Real estate valuation is also one such business that has stood to gain a lot from such modern day technology. In fact flipping things around it would be pertinent to mention that use of modern day technology is no longer a choice but is fast becoming a necessity for most valuation business, however big or small they might be. It would there for be pertinent to have a closer look at the ways and means by which technologically can be put to use in the valuation business as it exists today.
However, before getting started it is extremely important for us to understand the need for such technology in the first place. Customers of today are not the same as they were a few decades ago. When these modern day technologies were not available, the customers had to choose from a limited option that was available to them. However, the internet and mobile telephony has literally given a paradigm shift to the way people can now look for products and services. Sitting in the comfort of ones home, it is now possible to look for the best of valuers and appraisers. Hence, customers of today will not jump to conclusions but will take their time and evaluation each option weighing the various pros and cons.
In such a situation, it is important for valuers to also ensure that they are in line with changing times as far as modern day technology is concerned. This will enable them to stay ahead of competition and also add more value to customers. For example, offering online valuation is something that could radically change the business prospects of modern day valuers. It could wipe off competition in on stroke because it will be something that will certainly go down well with modern day customers.
This is because today’s customers would like to go in for products and services where they can save time and effort. When buying a home or selling it, customers would not like to make repeated visits to valuers office. Instead they would be happier getting it done using the power and reach of the internet. However, for this to happen, it is important for valuers to automate the entire back office operations.
Given the increased levels of competition, it is becoming increasingly difficult even for the best of valuation businesses to retain their market share. Hence, they are always finding out ways and means by which they can become more efficient, productive and start adding more value to the customers. Unless customers perceive more value for the money they are buying they are unlikely to stick on for a longer period of time. Therefore, the onus lies on the services providers to find out ways and means by which they always can keep continuing more value to their customers.
In the pursuit for value addition to their customers, it is important for valuation companies to understand the importance of harnessing technology to their advantage. Today, even the smallest of business dealing with basic products and services are dependent heavily on technology. So, when it comes to a crucial service like valuation, there is every reason for valuation companies to find out ways and means by which they can become more price competitive and more sought after.
Modern technology can be used in more ways than one. One could try and automate the entire valuation process at least at the back end to begin with. This in itself will go a long way in removing process bottlenecks and improve productivity and efficiency but quite a few notches. In the same light valuers can also think of going in for online valuation which could also play a big role in adding real value to the customers. However, going in for online valuation is not as easy as it seems and it has to be carefully thought through.
When talking about using technology to the advantage of valuation companies, one must not forget the importance of being actively present on the various social media website like Facebook, Twitter to just name a few. Being actively present here and ensuring that your business become more visible will certain go a long way in bringing in more customers to your fold. It will also help you to diversify easily to other business activity without too much of effort. Hence, at the end of day taking help of technology is not a luxury but an imminent necessity, for all the valuation companies.
There are many reasons why embracing of technology is a must for valuers. The biggest reason is because of changing customer buying habits and behaviors. Today’s customers are hard pressed for time and therefore would like products and services made available at their doorsteps. The same applies to real estate valuation too. Those who have gone through the process of valuation of property would understand that it is quite big, complex and time consuming. There are many documents that need to change hands quite a few numbers of times.
Under such circumstances the customers would be very happy if they could get all these repetitive and mundane tasks done sitting in the comfort of their homes. This would require valuers to understand the importance of offering online valuation facilities to their customers. This would certainly be a game changer and help customers to get their job done sitting in the comfort of their homes or offices.
From the valuers points of view also, they stand to benefit a lot by offering online valuation. They will be able to become more efficient and productive and lot of unnecessary duplication of works can be done away with. They would also be able to offer their services at much more reasonable rates. The speed at which the valuation reports are disposed off will also increase quite significantly. All in all it certainly will be a win-win situation both for the customers and the valuation company. Further, the customers will also be able to find out more about the valuation market because of the information that is available in the service providers’ websites.
But the process of moving from a manual to automated environment cannot happen overnight. It is a time consuming process. Each and every manual process, sub-process and step must be mapped and the equivalent automated process must be put in place. It should be totally free of errors and glitches before being made available to customers.
In modern day business only those who are able to embrace technology and put it to good use are likely to succeed. The same is the case with real estate valuation business also. One has to find out ways and means by which they can reach out to more number of customers or even prospects using the power of the internet and mobile telephony. Sending out email campaigns, SMS marketing campaigns are a few important aspects that could be thought of. As valuers and appraisers one should also be aware of the fact that valuation is a service and not a product and therefore it needs to be sold by way of better networking and building of relationships. This is best done using modern technologies like the internet and mobile phones.
Apart from networking and building of relationships it is also important to find out ways and means by which you can add value to your customers through these technologies. A classic example is allowing customers to make online valuation applications. This could be a good beginning because it saves the customers and also the valuers lot of personal time required in personally sitting across the table and getting the process moving on. Instead if the valuation companies are able to find out ways by which the customers can apply online along with the required documents, it will certainly go a long way in making the customers happy and will ensure that you are adding some value to them.
It could also be a good idea to share relevant information pertaining to real estate valuation using various modes of technology like emails and SMS. The rules pertaining to real estate valuation keep changing every now and then. If as a valuer you are able to share these changes with existing customers and also prospects you would certainly be adding lot of value. Last but not the least being aggressively present in Facebook, Twitter and other such social networking sites is also very important.
The simplest first step as far as embracing technology is concerned is to have a website of your own. Hence, all valuers however small or big there business might be should have a website of their own. While many of them could be already having their own websites, those who do not have one should immediately go for it. There are certainly a number of benefits that could come your way once you have your own website. The result may not be visible immediately, but it is something that will yield very good results over a period of time.
This is because most of the customers make use of the internet to seek information and knowledge. They even make buying decision only with the use of the internet. Under such circumstances it is very important for valuers to understand the importance of being present on the internet quite aggressively. The first starting point as mentioned above is having the own website. Further, the contents available in the website should be interesting and must drive traffic to it.
Further, the website must be linked to all the major and popular social networking sites like Facebook, Twitter, and Linkedin. This is very important because this is where most prospects hangout for a long period of time and hence it could be the right place to look for the right customers. Last but not the least, the valuers must use the internet technology to their advantage and must offer value for money to the customers. This could be done by offering online valuations to customers. This will certainly be a game changer because given the time constraints that most of the customers find themselves in, this facility will certainly be of lot of use to them. Hence, the internet and mobile phones over the next few years will be the place where a lot of valuation business will originate and it will also be the place where business will be conducted.
Amongst the various things that have changed in all businesses including real estate business, there is no doubt that technology has been a big harbinger of new thoughts and new ways of doing business. It is therefore extremely important for valuers to keep this point in mind. The internet without any doubt is the one that is bringing about radical changes in the way business is perceived and done. Since, property valuation is a service there is all the more need to make effective use of the internet to add value to the customers.
The basic and primary task is to have a website, however big or small ones valuation business might be. The website might look irrelevant and not of much use today but as the business grows from one level to another it will certainly be a wonderful tool to find out new customers and retain existing ones. But it goes without saying that there should be ways and means by which traffic keeps coming and increasing regularly. At the end of the day, the more the footfalls in websites the better the chances of identifying new customers.
There are many ways by which one can make their websites popular to ensure the desired results. It is absolutely necessary for valuation companies to be present actively in social networking sites like Facebook, Twitter, YouTube, Linkedin, and quite a few others. Once the website is actively present and there is activity taking place, it will not be long before the results start manifesting themselves.
While being on the internet is of paramount importance, it is also important to look into the possibility of offering online valuation facility to customers. This will certainly be a feather in the cap and will most certainly take the valuation business to very high levels. Apart from property and real estate valuations, one could also think of becoming real estate agents and property managers which are complimentary to one another.
The biggest reason why internet can help your property valuation business is convenience. Today’s real estate buyers and sellers are mostly retail customers and time is a big constraint for most of them. They hardly have time to run around to real estate lawyers, agents and valuers in a bid to own their dream real estate properties. Hence, they would rather use modern technology to get the job done. It is here that valuers should understand the importance of the internet. Having a website of your own is the first stating point.
Once you have a website that is of good quality, you have to ensure that it generates enough traffic in it. This would call for having information that is relevant to real estate customers and other stake holders like banks, financial institutions and government revenue departments.
Further as a progressive real estate valuer you should be willing to offer value additions to your existing customers and also new ones. You must seriously contemplate offering them online valuations. This could be a game changer given the time constraints that most of the customers face today. However, offering online valuation facilities is easier said than done. Replicating the manual model with an automated one requires understanding each and every process related to valuation. You may have to take the help and assistance of professionals to get the automation job done for you.
You would also require training for your manpower to ensure that they are able to handle such automated valuation processes. It is something that cannot be done overnight but should be thought through. Once you have a fool proof online valuation process, ensuring that it reaches as many prospects as possible is another challenge that you must overcome as early as possible.
Being successful in the real estate valuation business is all about establishing contacts and building relationships. This should of course be ably supported by good services and a 100% commitment to customer excellence and delight. Today the internet and the mobile phones are the best way to develop new contacts and build a network of like-minded people. The biggest example of networking is without doubt the various success stories of MLM companies. Today, when we talk about success in the real estate valuation business, it is all about building networks and making friends with new people and new entities.
As a property valuer if you have your own website it certainly makes a big difference. Today the internet is the place where almost all information is searched for. Hence, by having a website of your own, it is quite possible for you as a valuer to reach more number of prospects. It is however important that you take steps to increase traffic to your website and there are many ways and means by which this can be done.
Many valuation companies have achieved high levels of success because they have been able to leverage the reach and power of the internet. They have found out some great ideas by which they can do so. For example, many valuation companies have found it prudent to take part in different types of web awards and competitions. There are others who have placed a lot of importance on conventional SEO campaigns which even today continues to be very powerful.
There are quite a few others who have who have become members of some reputed online organizations that have a lot in common as far as real estate and other property valuation is concerned. Many have their accounts on Facebook, Twitter, Orkut and other such networking sites by which they are able to not only touch base with new prospects, but also are able to share a lot of useful and pertinent information to the viewers in general. Hence, being present on the internet is something that will over the years become a dire necessity rather than being seen as a choice.
The internet has impacted many businesses and it is the same with all those who are associated with the real estate agency business. Whether you are into real estate valuation or broking business there is no doubt that you need to find out ways and means by which you can make use of the internet to your advantage. While having a website is without doubt the first starting point, unless your website brings in traffic it hardly makes any difference. There are many ways and means by which you can make your presence felt on the internet. Blogging is a great way to increase your visibility on the internet. Apart from working as a low cost advertisement for your valuation or real estate agency business, it works in many other ways too.
For example, today’s prospective customers are very keen on getting the right information when they are looking for buying a home or any other real estate properties. If you as a real estate agent or valuer are able to come out with interesting blogs and articles on your website there is every reason to believe that you will be able to bring in more and more prospects to your website. This when continued over a period of time will certainly go a long way in helping your business to grow from one level of success to another.
Being on the internet with a website of your own will also enable you to take part in various web awards and competitions. This will also help to increase our popularity which eventually will lead to more footfalls onto your website. Hence if you are serious real estate valuer or agent, it is imperative that you understand the importance and power of the internet. Having a website is just one part of the story. It is very important for you to find out why it is becoming for serious real estate players to be aggressively present on the internet. The best way to begin is to have a website that is well structured, having a good look and feel and being very informative for visitors.
Today's customers are very much short on time. They would find it very difficult to make repeated visits to the valuer's office sacrificing their daily routines and such circumstances they would find it easier if the entire process of valuation or even a part of it could be automated. It is here that the role of internet-based processing of property valuation becomes very important.
When an applicant raises a request for property valuation Brisbane the same can be done through an online application. The entire process of applying online is very easy and it takes only a few minutes to get the job done. Once the entire process of the online application gets going it is taken over by an automated back end process. Wherever there is a need for manual intervention, this can be done. But at the end of the day the whole process makes life easier both for the customers and also the service providers.
Further when you use the internet and a website to promote your business as a property valuer, you stand to gain in more ways than one. For example, you will be able to reach a much bigger platform of customers than what you would be able to do under the normal circumstances. Hence, it certainly will help your real estate valuation business to reach a much bigger mass much earlier than you might have expected.
However, for this to happen you should ensure that your website attracts more and more traffic. This might call for some well thought out internet based advertising techniques. A few thoughts that come to the mind are some affordable but effective search engine optimization campaigns. This however would again call for handing over the entire job to a professional who has experience and expertise in running such campaigns. At the end of the day, there is however no denying the fact that given the changing customer tastes, preferences and buying habits, even your valuation business needs to be reworked taking these factors into account. Towards this objective there is hardly any doubt that the internet has a big and important role to play.
What are the advantages of blogging regularly about your valuation business on the internet? The benefits are quite a few in number. To start with if you have a website for your valuation business it is important for you to ensure that it gets the desired number of visits and traffic. Without any traffic your website is as good as dead. Towards this objective hiring a SEO specialist could help a lot. When you hire such professionals they would certainly place a lot of importance on contents and blogs related to your line of business. This will, over a period of time play a big role in increasing traffic to your website.
The next important advantage that you would get by going in for blogs is that you will be able to advertise your name and fame as a real estate appraiser. You will be able to network with prospective customers, real estate promoters and builders, banks and financial institutions, real estate attorneys and lawyers just to name a few. All this when done over a period of time will help you to generate leads which ultimately would get converted into business.
Another big advantage that one gets by getting into blogging is that they are able to have a first hand information about the real estate market with particular reference to valuation of buildings, apartments, land and also commercial properties. Further, you will also be in the know regarding the latest happenings in the field of property valuation. You will have a chance to be updated regarding any changes in valuation rules that may have taken place within a period of time. You also will be able to get the latest knowledge regarding the new methods and types of valuation and how it could impact your business both in the medium and long term.
Hence, taking these above factors into account, there is no doubt that being present on the internet in the form of advertisements, contents and blogs will certainly help to move to the next higher level in your business. It will also help you to become more professional compared to what you are just now.